Work
Six years of brand-building, from Cardiff to Hyderabad — now delivered through Lorna Media Studio and Lorna Ventures. Different industries, different budgets, the same belief every time: your business has a story worth telling, and strategy is how the world gets to hear it.
Lorna Media Studio · 2026
Event coverage and Content PR at SEAFW 2026, Putrajaya, credited "A Lorna Media Studio Production" by EPCH / India's Ministry of Textiles. The engagement produced a designer and buyer pipeline spanning nine countries.
Lorna Ventures · Ongoing
From building this fashion brand's LinkedIn from zero and designing the Festival Edit campaign, to a November promotional strategy that delivered its strongest online sales month of the year — now SEA market entry and end-to-end affiliate programme management.
Lornatern · Ongoing
A structured programme that trains digital marketing talent and embeds them into live brand partner work — giving graduates real industry experience and brands dependable execution capacity.
In the field
Selected clients & partners · 2020–2026
Gave USW's graduate incubator its first strategic voice online — LinkedIn up 270% and Instagram up 775% in a single quarter.
Bilingual social media for this AHRC/DCMS-funded pilot — and a keynote invitation to its Creative Showcase.
A two-phase research consultation on the inclusivity of diaspora and traditional Welsh music — the report helped secure Arts Council Wales funding for 2024.
The marketing engine behind a luxury retail concept unifying fashion, art, music, and lifestyle — brand positioning, launch campaign, and CMO-level strategy via the LM co:lab model, with a Lornatern intern supporting the store launch on the ground.
SEO and Google Ads foundations — analytics, keyword strategy, and a monthly press-release engine to compete against far bigger players.
Personas, keyword-led content, and experience-led offers that turned a one-person passion into a discoverable, bookable brand.
Content creation and strategy for a fellow media brand.
Marketing Expert on the Creative Industry Business Roadshow, funded by Media Cymru and Town Sq.
Workshop facilitation for founders — content creation, value proposition, and marketing creative businesses.
Workshop facilitation on content creation, imposter syndrome, and getting organised as a founder.
Our own media platform — business education with lived experience, downloaded across 21 countries and 26 cities.
Workshop facilitation supporting the next generation of Welsh founders.